Dial the leads worth dialing first
Lead scoring runs automatically across your list base. Hot leads surface. Cold leads rotate back. Dead numbers get suppressed. All without writing SQL.
Score scale
0 – 100 + A-F grade
Signals
Call history · Engagement · Freshness
Custom rules
Yes
What it does
Rule-based lead scoring + quality grades
Not every lead is worth the same dial. The 45-day-old inquiry that answered once and wanted a callback is 10x more valuable than the 6-month-old cold lead that's been dialed 8 times. VICIPanel's lead scoring engine runs automatically, every lead gets a composite score from call history, engagement (answer / callback / duration), data recency, and any custom rules you define. The score translates into an A-F grade, which you can use directly as a list filter or as a dial priority signal.
How it works
Lead Scoring in 4 steps
Scoring engine runs continuously
As call records accumulate, scores update. No manual trigger required.
Default rules cover the basics
Answer count, last-call recency, callback requests, hang-up rate, and disposition trends feed into the score.
Add custom rules
Industry-specific signals, DNC scrub age, consent recency, custom field values, can be weighted into the score.
Use as a filter or priority
Campaigns can filter to A-grade only, or prioritize by score. The hopper honors the priority at dial time.
Highlights
What makes this different
Signals auto-refresh
Every new call result shifts the score. You don't trigger anything.
Composable with lead quality
Lead scoring answers 'how good is this prospect'. Lead quality answers 'is this phone number actually reachable'. Together they drive smart dial priority.
Transparent rule weights
Every rule shows its current weight and contribution. You can explain any lead's score to the ops team.
Why it's cutting edge
What VICIPanel lead scoring does differently
Runs continuously in the background, not a batch job you forgot about
Composable with lead quality (deliverability) for two-axis prioritization
Rule weights are transparent, score breakdowns are auditable
Related features
Other things VICIPanel ships
Platform & Admin
ROI & Revenue Reports
Revenue per call, cost per lead, ROI by campaign and agent, calculated live as dispositions post. Stop waiting for month-end to know what's making money.
AI & Automation
AI Quality Scoring
Every recorded call gets transcribed and scored against your QA rubric automatically, no more sampling 2% of calls manually. Flag outliers, coach trends, catch compliance issues before they become lawsuits.
See it running on your VICIdial
The live demo runs on real VICIdial data. Try everything above — instant credentials, no signup, no sales call.