Know what's making money today, not at month-end
ROI reports update as calls complete. Revenue per campaign, per agent, per hour of the day. No CSV export, no spreadsheet reconciliation.
Update frequency
Live as dispositions post
Dimensions
Campaign · Agent · Hour · List
Attribution
Disposition-driven
What it does
Live ROI reporting per campaign
Most dialer platforms produce contact-rate reports. Contact rate is an input, not an outcome. You want to know which campaign is profitable, which list source pays back, which agent's talk time converts to actual revenue. The ROI module connects dispositions to revenue values and costs (telephony, list cost, agent time), and computes profit per campaign live. You see what's working today, not in a spreadsheet next Thursday.
How it works
ROI & Revenue Reports in 4 steps
Map dispositions to revenue
Define which dispositions represent revenue events, and the dollar value per event (fixed, variable, or from your CRM).
Cost inputs
Telephony cost per minute, list cost per lead, agent hourly, VICIPanel pulls what it can and you configure the rest.
Live aggregation
Every disposition posts, ROI recomputes. Campaign dashboards reflect today's actual profit.
Drill-downs
Campaign → list source → agent → hour-of-day. Find the specific slice that's profitable and the slice that's leaking money.
Highlights
What makes this different
Kill unprofitable campaigns fast
The campaign that's costing more than it earns shows up on the ROI dashboard within hours, not weeks.
Agent-level revenue attribution
See which agent actually drives revenue, not just who spent the most minutes on phone.
Source attribution
Which list source pays back the best? ROI report answers it per list, per campaign.
Why it's cutting edge
What VICIPanel roi & revenue reports does differently
Live as-it-happens computation, not batch aggregation
Disposition-driven attribution means the CRM sync stays optional
Campaign + agent + source + hour drill-downs, slice the profitability question however you need
Related features
Other things VICIPanel ships
Real-Time Operations
Pacing Engine
Pacing profiles, time-of-day schedules, adaptive dial-level feedback from live drop-rate monitoring, and multi-campaign agent-balancing, all with plain-English controls.
AI & Automation
Lead Scoring
Every lead gets a quality score and a grade, calculated from call history, engagement signals, data freshness, and any custom rules you define.
See it running on your VICIdial
The live demo runs on real VICIdial data. Try everything above — instant credentials, no signup, no sales call.