Reporting
Contact Rate
The percentage of dialed leads that result in a live conversation with a human.
What it means in practice
Contact rate = (calls connected to a live human) / (total dials). It's the single most important top-of-funnel metric in outbound. Typical B2C consumer contact rates run 8–18%; B2B cold runs 5–12%. Contact rate degrades when CIDs get flagged, AMD misclassifies live answers, or the list goes stale.
VICIPanel UI showing Contact Rate
In VICIPanel
VICIPanel charts contact rate per campaign, per CID, per list, with drill-down to the leads that did and didn't connect. Alerting fires when contact rate drops more than 20% week-over-week.
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